Director of Sales and Marketing -- Air Zoo


Position Summary:
Lead all aspects of the Earned Revenue Generation and Marketing functions for the Air Zoo. Primary responsibilities include creating and implementing the sales and marketing strategy for the Air Zoo; expanding and diversifying the Air Zoo’s education, events, and store customer base; increasing overall Air Zoo participation by guiding marketing initiatives across all media; assisting in developing and delivering the Air Zoo’s value proposition to all guests and community stakeholders; developing and leveraging key relationships/partnerships at the local, state, and national levels to ensure revenue goals are met and exceeded; and, as a key leadership team member, providing strategic thought and action across a broad array of Air Zoo activities, including exhibits and collections, education, and Air Zoo operations.

You must be a motivated, energetic, innovative leader ready to creatively build and deliver opportunities to inspire support for all the Air Zoo brings to our region. This is a great opportunity for a self-driven, high-energy person to grow a very unique and exciting organization. Visit for more information. Email cover letter and resume to Equal Opportunity Employer.


Job Responsibilities:

  • Oversees all of the earned revenue generation and marketing activities of the Air Zoo; Develops, implements, and manages the Air Zoo’s sales and marketing plan, both short-term and long-term, and ensures that all activities are aligned to the goals and objectives of the plan as well as the Air Zoo’s overall strategic plan; Develops and tracks the Sales and Marketing Department’s annual budget in partnership with the Air Zoo’s CEO and Director of Finance; Creates and evaluates sales plans and forecasts to achieve organizational objectives for multiple products and services, including education programs, events, and store sales. Plans and oversees all advertising and promotional activities with the Marketing team, including on-line, radio and television, print, and direct mail. Recruits, selects, trains, and supervises all employees within the Sales and Marketing Department. Supervision activities include regular performance reviews, monitoring hours worked/time off, ensuring success in all activities/duties performed, and always maximizing individual and team effectiveness; Cultivates and fosters relationships with all current and potential corporate, foundation, and educational customers; Builds and expands earned-revenue-generation programs through developing relationships, scheduling and engaging in in-person visits, and preparing all correspondences and acknowledgements;
  • Develops, executes, and manages all other business development campaigns, including but not limited to flight sales and new Air Zoo special events; Implements, documents, and ensures adherence to all department policies and procedures. Conducts sales research/prospecting from multiple local and regional sources; Ensures internal CRM database is consistently updated and used effectively; Participates in all Air Zoo Board meetings, reporting progress of all sales and marketing activities, sharing new initiatives, and recruiting Board members for all activities as appropriate; Provides content for online profiles, Air Zoo website, newsletters, and annual report; Teams with the Marketing group to develop materials that will maximize the Air Zoo’s earned revenue generation for all products and services; Partners with Education team to successfully increase participation in all educational activities at the Air Zoo, including school field trips, summer camps, overnight camp-ins, exhibit floor education programs, etc.; Directs all outside vendors providing services to Air Zoo sales and marketing efforts; Attends all appropriate internal staff meetings; Ensures communications to Air Zoo staff and volunteers regarding all sales and marketing initiatives is always targeted, timely, and effective; and Provides a remarkable experience for every guest of the Air Zoo with every action and every interaction.

Education and Experience Requirements:

  • Minimum of 10 years professional experience successfully managing/driving nonprofit development or corporate sales and marketing. o Experience working with Senior-level executives within an organization. 
  • Proven track record of consistently exceeding annual revenue/sales targets greater than $500k. 
  • Excellent written and oral communications skills with the ability to engage, inspire, and influence a broad array of potential donors. 
  • Inspiring, motivating, “will do” attitude with a passion for positively impacting community through education. 
  • Driving work ethic with consistently high level of initiative in all work to be performed. 
  • Demonstrated ability to build and nurture partnerships to the benefit of all stakeholders. 
  • Strong working knowledge of database applications and accompanying computer skills. 
  • Strong organizational skills to succeed in tasks ranging from donor records maintenance to event planning and execution. 
  • Ability to think strategically and seamlessly turn strategy into action. 
  • Bachelor’s degree. Understanding of nonprofit environment, particularly with an education focus, is a plus.

Knowledge, Skills and Abilities Required:

  • Ability to work a flexible schedule of evenings and weekends as needed. 
  • Ability to communicate effectively, both verbally and in writing, with staff, volunteers and public. 
  • Ability to effectively solve problems.
  • Ability to handle stressful situations. 
  • Ability to interact with the public in a positive and enthusiastic manner. 
  • Extensive planning experience. 
  • Superior interpersonal skills to foster effective working relationships at all levels. 
  • Full understanding of customer service philosophy and procedures of the Air Zoo. 
  • Must have strong organizational skills. 
  • Ability to undertake multiple concurrent tasks and work in an environment where interruptions are common. 
  • Must maintain confidentiality. 
  • Position requires limited local, regional, and national travel. 
  • Must be able to lift and move containers and boxes. 
  • Must be able to reach overhead. o Must be flexible with the ability to work independently and as a team member. 
  • Well groomed appearance and compliance with the dress and personal appearance policies. 
  • Professional work and punctuality habits. 
  • Ability to work with a widely diverse group of individuals. 
  • Demonstrate experience coordinating community resources. 
  • Expert working knowledge of MS Office and database programs. 
  • Possession of a valid driver’s license and the ability to meet minimum driving requirements.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Changes and modifications may be made to this job description as deemed necessary by Air Zoo management.

Submit: Resume, cover letter and salary requirements to: Tamra Stafford Talent Engagement Manager Air Zoo 6151 Portage Rd. Portage, MI 49002 269-350-2815

Posted on the MMA website 3/13.


 The Michigan Museums Association is supported in part by an award from the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.

Michigan Museums Association       313-334-7643       PO Box 5246, Cheboygan, MI 49721

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