Marketing Manager– Detroit Institute of Arts

POSITION TITLE/DEPARTMENT

Manager, Marketing

Marketing & Communications Department

CLASSIFICATION/GRADE/SALARY RANGE

Full-time, Exempt

Salary, commensurate with experience

GENERAL SUMMARY

The Marketing Manager will help visitors find personal meaning in art, individually and with each other, through the implementation and management of all museum marketing initiatives. This manager will serve as a lead marketing specialist and project manager, ensuring that deliverables for all projects are completed in a timely, accurate and cost-effective manner, while also supporting the museum’s strategic plan and maximizing attendance. The Marketing Manager will work in collaboration with the Director of Public Relations, the Senior Communications Specialist and Graphic Designer, and will manage both large and small projects, including fulfillment of brand advertising, exhibition marketing, and marketing for other departments within the institution while supporting and coordinating the work of the Digital Communications Specialist, Marketing & Public Relations Assistant and Visitor Communications Coordinator. Performs related work as required.

ESSENTIAL FUNCTIONS

  • Manage brand and exhibition advertising via traditional media channels, including print, radio, out-of-home and television, when applicable.
  • Oversight of budget for all marketing projects.
  • Coordinate and develop all core content for marketing initiatives, including copywriting and image selection.
  • Traffic all marketing projects, coordinating distribution of projects between members of department and ensuring open collaboration, accurate information and adherence to deadlines.
  • Manage all marketing projects, developing timelines and milestones to ensure maximum visitor awareness of museum events.
  • Approval of all museum-related materials that are publicly distributed to ensure brand alignment and accuracy, as well as support of the museum’s strategic plan.
  • Execute marketing strategy for brand and exhibitions as developed by the Executive Director of Marketing and Communications
  • Provide editing and proofreading expertise within the department.
  • Performs related work as assigned.

QUALIFICATIONS

  • Bachelor’s degree in communications, marketing, English, or other liberal arts degree
  • Five (5) to (7) seven years of marketing experience with traditional, digital and print collateral
  • Working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint and Outlook)
  • Experience with SharePoint
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Strong creative outlook
  • Ability to work on a highly collaborative team, while engaging effectively with departments throughout the museum
  • Must have extraordinary attention to detail, while managing multiple projects simultaneously
  • Excellent written and verbal communication skills
  • Ability to write compelling content that influences behavior
  • Creative problem solver and troubleshooter
  • Knowledge of AP Style

If you are interested in applying for this position, please do so online at www.dia.org by close of business day, October 27, 2017.

THE DETROIT INSTITUTE OF ARTS IS AN EQUAL OPPORTUNITY EMPLOYER

Posted on the MMA website 10/10.


        
 The Michigan Museums Association is supported in part by an award from the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.

Michigan Museums Association       313-334-7643       PO Box 5246, Cheboygan, MI 49721      lcbrisson@michiganmuseums.org

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