Marketing Manager -- Michigan Science Center

The Michigan Science Center is currently seeking a capable, responsible and dynamic individual to join our Marketing team.  The ideal candidate will collaborate with the team in the creation of marketing ads, brochures, direct mail, etc., and will support the implementation and optimization of marketing automation.  This exciting and rewarding position will include working closely with Membership, Events, Education, Development and Visitor Concierge to ensure that the Michigan Science Center message is in alignment.

Daily duties may include, but are not limited to;

  • Develops and executes marketing plans to increase our visibility, attendance and earned revenue while optimizing ROI.
  • Directs the digital strategy for marketing initiatives; supports the delivery of the best-in-class online experience across all consumer-facing sites; works with online agencies in the development and persona-based campaigns and the constant improvement of the mi-sci.org site and social metrics.
  • Works with Sr. Marketing Manager to manage the workflow and creation of marketing ads, brochures, direct mail, e-blasts, videos and in-museum signage.
  • Supports implementation and optimization of marketing automation.
  • Ensures adherence to corporate identify stands, look, tone and feel.
  • Works closely with Membership, Events, Education, Development and Visitor Concierge to ensure message alignment.
  • Takes initiative to identify new tools and opportunities to expand MiSci reach, influence and reputation.
  • Prepares, implements and analyzes marketing surveys to assess program effectiveness and audience engagement.
  • Assists with budge preparation, tracking, forecasting and analysis.

Qualifications and Education Requirements

  • B.A. in Marketing, Communications, or a related field.  Interest in Science preferred.
  • Minimum 3-5 years of marketing experience; Brand management experience preferred.
  • Strong project management skills:  Leads multi-functional project teams to develop plans aligned to strategy; implements tactics and executes with excellence; completes projects on time and within budget; analyzes results.
  • Adept communicator across all marketing channels including web, digital, advertising, social media and public relations.
  • Experience managing the production of marketing materials and working effectively with agencies.
  • Excellent written and oral communication skills; strong creative and critical thinking;
  • Agility and high performance in a changing and fast-paced environment; self-start; good sense of humor appreciated.
  • Must be able to work a flexible schedule including weekdays, weekends and occasional evening hours.

Qualified applicants should apply on Indeed at:  https://www.indeedjobs.com/michigan-science-center-3528798/_hl/en_US

The Michigan Science Center is an Equal Opportunity Employer

Posted on the MMA website 5/16.



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 The Michigan Museums Association is supported in part by an award from the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.

Michigan Museums Association       313-334-7643       PO Box 5246, Cheboygan, MI 49721      lcbrisson@michiganmuseums.org

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