Marketing and Social Media Manager -- Lakeshore Museum Center 

This is an exempt, full-time, permanent position ideal for an individual who is organized, outgoing, strong in a team environment, and works well with minimal oversight. Salary range is $37,000 - $40,000 annually with benefits including holiday, vacation, and sick time, 401K match, health, dental, and vision insurance.

Organizational Overview: The Lakeshore Museum Center (LMC), a non-profit organization, located in Muskegon, Michigan, is a multi-site museum. The mission of the Lakeshore Museum Center is to preserve and interpret, through exhibits, education, and programs, the natural and cultural history of Muskegon County.

Position Overview: 

  • Develop, implement, and track a marketing strategic plan for LMC
  • Maintain, update, and provide content (written, photographic, video) for LMCs marketing venues and social media channels;
  • Place advertisements in/with various publications, broadcast, and online media platforms;
  • Plan, track, and manage a marketing/advertising budget by site;
  • Oversee and supervise marketing interns;
  • Compile statistics, analyze and track social media metrics and paid advertising, and adjust spending accordingly to maximize impact;
  • Provide customer service through various mediums and directly to the public by answering inquiries;
  • Attend LMC program events to capture images and information for marketing purposes.


  • Two-year degree in related field; Four-year degree preferred
  • Two years minimum experience with position tasks outlined
  • Proven, strong organizational and analytical skills
  • Proven, excellent communication skills, written and oral
  • Demonstrated effectiveness in communicating ideas in concise words and images to communicate across all platforms (share examples)
  • Microsoft Word and Excel proficiency
  • Positive attitude and ability to work weekend and evening events

HOW TO APPLY: Email your cover letter and resume to Cheryl A. Graves at or mail to the following:

Cheryl A. Graves, Finance Director/Human Resources Lakeshore Museum Center 430 West Clay Avenue Muskegon, Michigan 49440

Only complete cover letter and resume packages will be considered. Resumes will be accepted until the position is filled.

Posted on the MMA Website 11/1.

 The Michigan Museums Association is supported in part by an award from the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.

Michigan Museums Association       313-334-7643       PO Box 5246, Cheboygan, MI 49721

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