2017 Workshops

ABCs of Collections Management
June 11
Lowell Area Museum

Visitor Experiences
August 29
Michigan Science Center

Additional workshops for 2017 are currently being scheduled.  Check back for the date and location for the following workshops:

Visitor Experiences 

The MMA Visitor Experiences workshop is intended to help museum professionals, board members and volunteers look at the entire process of how visitors experience their institution.   Workshop participants will come away with resources and tools to apply to their own institution and improve the experiences of visitors there.  

Led by Sarah Waters from the Thunder Bay National Marine Sanctuary and Lisa Craig Brisson from the Michigan Museums Association.

What Research Says About Visitor Behavior in Museum Exhibitions and So What?
Tracking-and-timing (T&T) is one of the oldest methods of capturing empirical data on visitors' use of exhibits and their behaviors in exhibit spaces. This workshop will review a large database of T&T benchmarks and discuss the implications of the data for the design and evaluation of museum exhibitions.

Led by Beverly Serrell, Serrell and Associates, Chicago, IL

Are We Safe Yet? Identifying and Addressing Risk at Your Museum

This seminar is a lively, highly interactive presentation to introduce “risk management thinking” to participants. Together, we will identify types of risks faced by the organizations in the room, followed by a discussion that categorizes and addresses these risks. Participants will leave with a heightened awareness of the risks that confront their museum, and a path to avoid, mitigate, or transfer them.

Led by Mark Lambert, Worgess Insurance, Battle Creek, MI

Understanding Your Audience and Effective Survey Design

What do you know about your museum’s current audience? Perhaps you track ticket sales, feet through the door, zip codes, observable demographic characteristics, or the types of groups that visit. This is a great start, but is it getting you what you need to know to make decisions and move forward with confidence? This workshop will help organizations think both about how and why they are an integral part of their local community as well as how to collect data that is most relevant to understanding where there is possible disconnect between how the organization sees itself and how their community, and the portion of the community that is their audience, perceives it. The workshop will also introduce participants to the fundamentals of good survey design including strategies to choose, write, and test survey questions that are effective for their audience and evaluation purpose.

Led by Sarah Cohn and Al Onkka, Aurora Consulting, Minneapolis, MN

Development and Accounting – The Odd Couple

This workshop focuses on various fund raising technics and discusses the differences on how development tracks the revenues versus the way items are recognized in the accounting records. The various areas of fundraising reviewed include: 1) Pledges 2) Restricted Donations 3) In-Kind 4) Endowment 5) Special Events 6) Capital Campaigns 7) Planned Giving 8) Stock Donations

Led by Erica Battle, UHY, Detroit and Laurel Paterson, Detroit Institute of Art

 The Michigan Museums Association is supported in part by an award from the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.

Michigan Museums Association       313-334-7643       PO Box 5246, Cheboygan, MI 49721      lcbrisson@michiganmuseums.org

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