Understanding Your Audience
Effective Survey Design
U.S. Ski and Snowboard Hall of Fame and MuseumIshpeming
What do you know about your museum’s current audience? Perhaps you track ticket sales, feet through the door, zip codes, observable demographic characteristics, or the types of groups that visit. This is a great start, but is it getting you what you need to know to make decisions and move forward with confidence? This workshop will help organizations think both about how and why they are an integral part of their local community as well as how to collect data that is most relevant to understanding where there is possible disconnect between how the organization sees itself and how their community, and the portion of the community that is their audience, perceives it. The workshop will also introduce participants to the fundamentals of good survey design including strategies to choose, write, and test survey questions that are effective for their audience and evaluation purpose.
The workshop will be led by Sarah Cohn from Aurora Consulting.
Cost includes coffee in the morning, lunch
Registration is available through August 8.
Cancellation Policy: Cancellations must be made by the registration deadline to receive a refund.
The Michigan Museums Association is supported in part by an award from the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.
Michigan Museums Association 313-334-7643 PO Box 5246, Cheboygan, MI 49721 email@example.com