Directory listing text
Poplar is a collaborative effort directed by Michigan-based Content Strategist Matthew Patulski. He has spent the last 20 years working on creative projects for agencies, not-for-profits, museums, and corporate marketing teams.
As a content strategist, he has helped organizations audit their content, select software, refine metadata, define rights management, and optimize workflows. He provides end-user training to integrate these changes into organizational culture. As a project manager, he keeps people on task and deliverables on brand; across all media including print, video, web, app, events, social, and environmental.
Mr. Patulski holds an Bachelor of Fine Arts in Sculpture from Kansas City Art Institute. The seeds of his career path were planted when he took a work-study job photographing and organizing slides of student projects for the faculty.